10 Best Digital Products to Sell on Etsy & Gumroad in 2025
Introduction
With examples and advice to get you started quickly, this guide will show you the top ten digital products to sell on Etsy and Gumroad in 2025 if you want to generate passive income through the sale of downloadable goods.
1. Printable Journals & Planners
One of the most lucrative digital goods on Etsy is still printable planners. Beautifully designed templates that can be printed or used digitally are popular for everything from fitness trackers to daily planners.
For instance:
• Planner for daily productivity
• Planner for meals
• Tracker for the budget
• Journal for setting goals
Pro Tip: To create planner templates, use Canva or Adobe InDesign. For added value, provide editable files (such as a PDF + Canva link).
One of the most lucrative digital goods on Etsy is still printable planners. Beautifully designed templates that can be printed or used digitally are popular for everything from fitness trackers to daily planners.
For instance:
• Planner for daily productivity
• Planner for meals
• Tracker for the budget
• Journal for setting goals
Pro Tip: To create planner templates, use Canva or Adobe InDesign. For added value, provide editable files (such as a PDF + Canva link).
2. Templates for Notion
Particularly among students, independent contractors, and small business owners, Notion has become wildly popular. In 2025, selling Notion templates on Gumroad is a rapidly expanding market.
For instance:
• Tracker for personal finances
• CRM system for businesses
• Dashboard for students
• Calendar of content
Pro Tip: Make basic yet useful templates, then use screenshots or demonstration videos to show off how they operate.
Particularly among students, independent contractors, and small business owners, Notion has become wildly popular. In 2025, selling Notion templates on Gumroad is a rapidly expanding market.
For instance:
• Tracker for personal finances
• CRM system for businesses
• Dashboard for students
• Calendar of content
Pro Tip: Make basic yet useful templates, then use screenshots or demonstration videos to show off how they operate.
3. Templates for Social Media
For Instagram, TikTok, or Pinterest, small businesses and content producers are always searching for pre-made Canva templates.
For instance:
• Story packs and Instagram posts
• Templates for Pinterest pins
• Bundles of YouTube thumbnails
• Planners for TikTok captions
Pro Tip: To boost perceived value and sales, offer templates in bundles (such as 100+ Canva posts).
For Instagram, TikTok, or Pinterest, small businesses and content producers are always searching for pre-made Canva templates.
For instance:
• Story packs and Instagram posts
• Templates for Pinterest pins
• Bundles of YouTube thumbnails
• Planners for TikTok captions
Pro Tip: To boost perceived value and sales, offer templates in bundles (such as 100+ Canva posts).
4. Digital Stickers & Art
Selling digital art prints and stickers on Etsy can be very lucrative if you're into design. Customers can use these digitally in planners or journaling apps, or they can print them out.
For instance:
• Beautiful wall art
• Inspirational sayings
• Digital sticker sets for Notion or GoodNotes
Pro Tip: Develop art collections centered on popular styles, such as "minimalist," "cottagecore," or "boho."
Selling digital art prints and stickers on Etsy can be very lucrative if you're into design. Customers can use these digitally in planners or journaling apps, or they can print them out.
For instance:
• Beautiful wall art
• Inspirational sayings
• Digital sticker sets for Notion or GoodNotes
Pro Tip: Develop art collections centered on popular styles, such as "minimalist," "cottagecore," or "boho."
5. Guides & eBooks
Creating an eBook or digital guide on a subject you are an expert in can lead to long-term passive income. Because it manages file delivery automatically, Gumroad is particularly well-liked for this.
For instance:
• How-to manuals (such as "How to Start Freelancing")
• eBooks with specialized topics (like "Minimalist Living in 2025")
• Guidelines for productivity or mindset
Pro Tip: To boost conversions, include extras like worksheets or templates with eBooks.
Creating an eBook or digital guide on a subject you are an expert in can lead to long-term passive income. Because it manages file delivery automatically, Gumroad is particularly well-liked for this.
For instance:
• How-to manuals (such as "How to Start Freelancing")
• eBooks with specialized topics (like "Minimalist Living in 2025")
• Guidelines for productivity or mindset
Pro Tip: To boost conversions, include extras like worksheets or templates with eBooks.
6. Online Tutorials and Courses
Short, targeted digital workshops or tutorial PDFs are also popular alternatives to creating an entire video course. Gumroad is ideal for this because it allows memberships and video hosting.
For instance:
• Canva design guides
• Mini-course on Etsy SEO
• Guide to AI art creation
Pro Tip: To draw in beginners, provide a cheap introductory course ($10–$30) and then upsell more complex material.
Short, targeted digital workshops or tutorial PDFs are also popular alternatives to creating an entire video course. Gumroad is ideal for this because it allows memberships and video hosting.
For instance:
• Canva design guides
• Mini-course on Etsy SEO
• Guide to AI art creation
Pro Tip: To draw in beginners, provide a cheap introductory course ($10–$30) and then upsell more complex material.
7. Templates for Resumes and Portfolios
High-quality resume templates that stand out are something that freelancers and job seekers are willing to pay for. On Etsy, this is one of the most popular categories for digital products.
For instance:
• Current resume templates in Word and Canva formats
• Templates for portfolio websites (Notion or PDF)
• Templates for cover letters
Pro Tip: To make your templates easier to use, include thorough editing instructions and examples.
High-quality resume templates that stand out are something that freelancers and job seekers are willing to pay for. On Etsy, this is one of the most popular categories for digital products.
For instance:
• Current resume templates in Word and Canva formats
• Templates for portfolio websites (Notion or PDF)
• Templates for cover letters
Pro Tip: To make your templates easier to use, include thorough editing instructions and examples.
8. Templates for Websites and Landing Pages
Web templates are very profitable for tech-savvy creators. These products serve small business owners and entrepreneurs, whether they are portfolio websites, Shopify landing pages, or Notion sites.
For instance:
• Websites for idea portfolios
• Templates for link-in-bio pages
• The design of the Shopify homepage
Pro Tip: For increased appeal, provide both light and dark versions of your design.
Web templates are very profitable for tech-savvy creators. These products serve small business owners and entrepreneurs, whether they are portfolio websites, Shopify landing pages, or Notion sites.
For instance:
• Websites for idea portfolios
• Templates for link-in-bio pages
• The design of the Shopify homepage
Pro Tip: For increased appeal, provide both light and dark versions of your design.
9. Wall Art That Can Be Printable
One of the simplest ways to make money on Etsy is by selling digital wall art. Once your designs are uploaded, clients can download and print them right away.
Examples
• Inspirational sayings
• Simple graphics
• Christmas, Valentine's Day, and other seasonal prints
Pro Tip: Make it easy for customers to print at home by offering a variety of aspect ratios (4x6, 8x10, and A4).
One of the simplest ways to make money on Etsy is by selling digital wall art. Once your designs are uploaded, clients can download and print them right away.
Examples
• Inspirational sayings
• Simple graphics
• Christmas, Valentine's Day, and other seasonal prints
Pro Tip: Make it easy for customers to print at home by offering a variety of aspect ratios (4x6, 8x10, and A4).
10. Financial trackers and spreadsheets
Automation and organizing tools are popular. Excel templates and Google Sheets are easy to make and can be purchased for $10 to $50.
For instance:
• Planner for the budget
• Tracker for subscriptions
• Tracker for business income and expenses
Pro Tip: Produce instructional videos that demonstrate the operation of your spreadsheet; this increases conversions and fosters trust.
Automation and organizing tools are popular. Excel templates and Google Sheets are easy to make and can be purchased for $10 to $50.
For instance:
• Planner for the budget
• Tracker for subscriptions
• Tracker for business income and expenses
Pro Tip: Produce instructional videos that demonstrate the operation of your spreadsheet; this increases conversions and fosters trust.
Bonus Advice: Successful Digital Product Sales
Selling products online involves more than just listing them; it also involves marketing and presentation. Here's how to make a statement:
1. Concentrate on a single niche. Start with a single audience (such as students, digital creators, or small business owners) rather than trying to sell everything.
2. Make use of tags and titles that are optimized for search engines. "Minimalist Canva Instagram Template | Social Media Pack" is one example.
3. Provide updates and value. Free updates or additional templates encourage repeat business.
4. Make use of TikTok and Pinterest. To increase organic traffic, visually showcase your products.
5. Create an email list. To expand your audience for upcoming product launches, provide a freebie (such as a miniature template).
Selling products online involves more than just listing them; it also involves marketing and presentation. Here's how to make a statement:
1. Concentrate on a single niche. Start with a single audience (such as students, digital creators, or small business owners) rather than trying to sell everything.
2. Make use of tags and titles that are optimized for search engines. "Minimalist Canva Instagram Template | Social Media Pack" is one example.
3. Provide updates and value. Free updates or additional templates encourage repeat business.
4. Make use of TikTok and Pinterest. To increase organic traffic, visually showcase your products.
5. Create an email list. To expand your audience for upcoming product launches, provide a freebie (such as a miniature template).
Why Gumroad and Etsy Are Ideal for Novices
For visual, design-based goods like planners, artwork, and templates, Etsy is perfect. It already has a following that looks for original downloads.
However, Gumroad is most effective for creators who sell tutorials, eBooks, or digital tools. It handles file delivery, is user-friendly for beginners, and supports memberships.
To put it briefly:
• For imaginative printables and templates, use Etsy.
• For courses, eBooks, and digital tools, use Gumroad.
For visual, design-based goods like planners, artwork, and templates, Etsy is perfect. It already has a following that looks for original downloads.
However, Gumroad is most effective for creators who sell tutorials, eBooks, or digital tools. It handles file delivery, is user-friendly for beginners, and supports memberships.
To put it briefly:
• For imaginative printables and templates, use Etsy.
• For courses, eBooks, and digital tools, use Gumroad.
In conclusion
In 2025, one of the best strategies to generate passive income is to sell digital goods on Gumroad and Etsy. You can create once and make forever with no inventory and limitless earning potential.
Start small by selecting one item from this list, designing it with free resources like Google Sheets or Canva, and releasing it this week. It may take some time to make your first sale, but the others will come.
In 2025, one of the best strategies to generate passive income is to sell digital goods on Gumroad and Etsy. You can create once and make forever with no inventory and limitless earning potential.
Start small by selecting one item from this list, designing it with free resources like Google Sheets or Canva, and releasing it this week. It may take some time to make your first sale, but the others will come.
